Marketing our Debt Collection Law Firm and Debt Recovery Services
Marketing our law practice is essential to ensure the continuing growth of our commercial debt collection practice. Our law firm is aware of the important role social media plays in getting our firm’s message across. Our objective is to engage not only our current commercial debt collection clients but, to reach new clients that are having issues collecting their account receivables.
Our debt collection attorneys have created a Blog to write current articles pertaining to debt collection. The Blog posts cover a variety of topics ranging from how to make demand on a debtor for payment prior to litigation, the litigation process, defenses a debtor may raise during a debt collection case, obtaining a judgment, how to collect on a Florida judgment and ways to possibly recover against third parties for the debt if there has been fraudulent activity.
Our firm has a Facebook Page, Twitter Account, Google Plus Account and Linkeden Page. We use these pages to keep our commercial debt clients up to date and to also share information with others who may have a need for our debt collection services or know someone who does. Part of our marketing strategy of course is to be found by new clients who are looking for our debt recovery services.
Search Engine Optimization “SEO” is an important part of our marketing. Today clients looking for our Florida debt collection services or our Florida debt collection attorneys do not go to the Yellow Pages, most perform a Google Search. It is no secret that if our debt collection law firm is not found on the first page of Google, potential commercial collection clients will not find us. To help our debt collection firm be found on Google, our collection attorney recently enrolled in a SEO course offered by ScaleUP Academy.
The course was presented in ten (10) videos that showed our debt collection law firm simple steps to take and adjustments to make to our web pages. The course was easy to understand and even though we are a debt collection law firm and not web designers or computer programmers, we were able to follow along. We implemented most of the strategies suggested by ScaleUP Consulting. Our collection law firm is now showing up on the first page for Google searches for potential debt collection clients looking for our debt recovery services. We have noticed a significant increase in new debt collection client telephone calls coming into our debt recovery law firm.